Cut Flowers of the World (revised)

Authors: Johannes Maree & Ben-Erik van Wyk
ISBN: 9781920217852
Extent: 472 pages
Format: 240 x 168 mm
Hard cover. Full colour photographs.

About the book:

This full-colour photographic guide describes and illustrates more than 350 different species of common commercially imported flowers, foliages and potted flowers. The emphasis is on flowers that are commonly used in the cut flower industry and the book gives useful hints about the selection and handling of these flowers.

Features:

Cut Flowers of the World is a comprehensive review and practical guide to the most important types of commercial flowers that are sold in florist shops every day the book includes:

• Descriptions of more than 350 plant species and their close relatives
• More than 600 excellent full-colour photographs, showing the beauty, colour variation and diversity of the flowers. Important foliage plants and potted flowers also included, making this a useful reference guide for florists
• Introductory chapters on basic aspects such as cultivation methods, harvesting and shipping techniques, cultivator development, modern trends in marketing and perhaps most importantly, the basic principles of selection, handling and use of flowers and foliage
• A new section on production techniques and a quick guide and checklist of more than 1000 of the most important and one and cut flowers, potted flowers, and foliage plants.
• Separate common names indexes to the most familiar and well-known cut flowers, foliages and potted flowers; a comprehensive scientific index to all the scientific and common names mentioned in the text
• A glossary explaining specialist terms

About the authors:

Johannes Maree holds a Masters degree in Plant Physiology, as well as an MBA. He has considerable experience in the flower industry and is a regular contributor of magazine articles about cut flowers and related topics.

Ben-Erik van Wyk is a professor of botany and holds the DST-NRF National Research Chair in Indigenous Plant Use, based at the University of Johannesburg, South Africa. He has a research interest in systematic botany and plant utilisation.